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Search Engine Marketing (SEM)

INTRODUCTION

Search Engine Marketing/Advertising allows quick ascension to the top of the search engines’ result page.  Better result can also be obtained when ads on search engines’ partner content sites.

Acidprint’s Google Adwords management service aims to maximise click through at the lowest cost for our customer.

  Bronze  Silver Gold
Setup Fee $200 $350 $500
Management Fee
(Review report, make recommendation and perform minor adjustments)
6 Mths: $360
12 Mths:$650
6 Mths: $720
12 Mths:$1380 
6 Mths: $1280
12 Mths:$1980 
Additional Handling Fee 10% of Advertisement budget above $100 p/mth. 10% of Advertisement budget above $350 p/mth. 10% of Advertisement budget above $500 p/mth.
Advertising Budget Min $100 p/mth Min $350 p/mth Min $500 p/mth
Sample Total Fee(Including setup, management & minimum p/mth advertising fee)
6 Mths: $1160
12 Mths:$2050

6 Mths: $3170
12 Mths:$5930

6 Mths: $4780
12 Mths:$8480
       
Keyword Research, recommendation & Management up to 100 up to 200 up to 300
       
       
Country Targeting Yes Yes Yes
Language targeting Yes Yes Yes
Device Targeting (PC, Phone, Tablet) Yes Yes Yes
       
Conversion Tracking No Yes Yes
Campaign (define budget and targeting) 1 2 up to 5
Review, Reporting & Minor adjustments Annual or End of Contract Annual or End of Contract Semi Annual

 

FAQ 

Where will my ads appear?
They will usually appear either on the top of right side of the search engine result page.  Ads may also appear on search engines’ partner content sites.

How much does it cost?
On top of our management fee, please also include your advertising budget.

Can I set a budget?
Yes, we work on a monthly budget basis.  We recommend a budget of at least $100 p/mth to see results.

When will  I see result?
Listing the Ads will be in a matter of days.  Actual business performance (eg. business leads) will depend on budget and attractive of your business offerings.  Normally, customer should see business improvements in a few weeks.

Do I need SEM if I have SEO?
Yes, they can serve different purposes.  SEM is suitable for the following cases:-
– Listing urgency is needed.  For example, seasonal or temporary promotion/events
– Country, language and device targeting is important.
– Keywords which face intense competition for SEO